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CLIMB ON!

This is where it all started. While belaying my partner as she climbed through the crux of a challenging climb, I shouted what I thought was a particularly apt encouragement: "Trust your rubber!" She fell, I caught her, and we both laughed.

Image by Henry Be
Professional Mountain Bikers

RIDE ON!

Whether you're shredding your local trails, racing for the town line, or grabbing a six-pack at the local 7-E, one thing is constant - you are hanging on to this earth by two very small patches of rubber. You best Trust Your Rubber.

WINNING!

There's nothing quite like the roar of the race track. Yeah, yeah, it's got nothing to do with nature, but sometimes you feel the need, the need for speed! Cole Trickle never would have passed on the outside of turn four if he didn't trust his rubber!

Image by Tim Trad
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