WHAT'S ALL THIS ABOUT?

I love the outdoors and especially playing in the outdoors. I love the freedom, the views, the challenge, and the action.

In simpler times, I'd spend most of my time at some outdoor crag, roped up and encouraging friends to the top. While belaying my partner as she climbed through the crux of a challenging climb, I shouted what I thought was a particularly apt encouragement: "Trust Your Rubber!" She fell, I caught her, and we both laughed. 

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It took another twenty years of joking, encouraging, and falls before I realized that Trust Your Rubber was more than a fun way to get someone to trust their gear and skills to get through outdoor challenges. So here it is—our own outdoor lifestyle brand in its infancy. Let's see where we can go when we trust our rubber.